SCALING NEW HEIGHTS:
Hometown Gutter Services’ Growth Story
Our client Hometown Gutter Services’ mission is to provide top-notch gutter cleaning, repair, and maintenance with a personal touch. Unlike one-size-fits-all solutions, they take the time to understand each home’s unique needs through on-site assessments, ensuring precise, high-quality service.
Founded by Justin and Elise Kingma in Caldwell, Idaho, they are serving Boise, Eagle, Meridian, and surrounding areas. Hometown Gutter Services is more than just a business—it’s a commitment to protecting homes with the small-town care and trust that every homeowner deserves.
We truly would not be where we are today without Christine's expertise and tireless efforts.
The Problem
Before working with us, the client faced several challenges that limited their online visibility and growth. As a startup, they needed a quality website to build credibility in a new market.
Without a strong website, they had trouble reaching nearby customers.
Our Story
MBB Approach
1. Branded Design Built Around Their Logo
We crafted a custom website design that brought their vision to life—using their existing logo and brand colors to create a cohesive, professional look that reflects their small-town values and trustworthy service.
2. SEO-Friendly, Customer-Focused Copy
We wrote clear, keyword-rich copy designed to help them rank on Google and connect with their ideal clients. The tone speaks directly to busy homeowners looking for reliable gutter services.
3. Handpicked High-Quality Imagery
To elevate the visual impact, we sourced high-resolution images that represent the real work they do—giving the site an authentic and polished feel.
4. Seamless User Experience for New Leads
We streamlined the site layout and added clear calls-to-action so potential customers can easily find what they need and get in touch—fast.