A TOTAL REIMAGINING:
We Are Vision of Hope’s Transformation
Our client Tarik Williams from We Are Vision of Hope is dedicated to empowering individuals to overcome challenges and unlock their full potential. Tarik Williams, a seasoned life strategist with over a decade of experience, helps professionals discover their purpose and turn their dreams into reality.
Christine and the team truly brought my vision to life with creativity and precision.
The Problem
The business’s existing website struggled with clarity and functionality. Navigating through the site was a challenge, leaving visitors frustrated and unsure where to focus their attention.
The branding felt disconnected from the Tarik’s values, making it difficult for the audience to establish trust. Additionally, the e-commerce experience was cluttered, with poor navigation and an inefficient checkout process that hindered conversions.
Our Story
MBB Approach
Simplified User Experience: The primary goal was to streamline the user journey. We refined the navigation to ensure users could easily access the most relevant information, reducing friction and enhancing overall usability. Web copy was edited and reorganized to focus on clarity and highlight key products/services, making the messaging more impactful and straightforward.
Professional Branding Overhaul: I revamped the website’s visual identity to reflect a polished, cohesive look that instilled trust and confidence. The updated branding included refreshed typography, colors, and imagery that aligned with the company’s core values and mission, ensuring a more professional and consistent appearance across the site.
Enhanced Site Functionality: A key focus was improving the e-commerce experience. We streamlined the product display and optimized site cleanliness to reduce clutter and improve navigation. The result was an intuitive and easy-to-navigate site that allowed customers to browse products and make purchases effortlessly.
Set up for Success
Increased Engagement: Visitor interaction expected to increase, with more time spent on key pages and improved bounce rates.
Improved Conversion Rates: The site’s e-commerce conversion rate is anticipating an increase thanks to a more user-friendly checkout process and better product visibility.
Search Engine Optimization: On-page SEO improvements is expected to lead to an increase in organic traffic, elevating the site’s visibility in search results.
Brand Perception: The new branding and streamlined user experience will lead to higher customer satisfaction, with positive feedback regarding the clarity and trustworthiness of the site.
MBB Process Highlights
User Experience (UX) Optimization: We simplified site navigation and restructured web copy to better focus on user needs, ensuring quick access to critical information while reducing cognitive overload.